Disney pulled in 614 million USD in the domestic Chinese box office for Avengers: Infinity War - the third most profitable movie ever released in China - and its wholesome brand has managed to escape damaging political entanglement.
The Shanghai Disney Resort is the most profitable Disneyland park anywhere in the world.
So far, Disney has done just about everything right in China, and it shows. It’s a tricky situation to be sure, and the stakes are extra high for Disney to win over the China market - it has billions of dollars in investments in the country across multiple platforms and mediums, and can’t afford to offend either its government or consumers. Like many American productions set in another country, the film’s cultural authenticity has repeatedly been called into question, but it’s also been caught up in the rapid deterioration of US-China relations. Since the first teaser trailer for the live action remake of Disney’s Mulan dropped in July of 2019, the movie has been both hotly anticipated and mired in controversies great and small.
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